Record and track customers’ online behavior across devices in real-time, gather insights on customers’ data trails, and be supplemented by other owned data sources. CDP provides a 360-degree view of customers, creating the foundation for an omnichannel customer experience.

Gather information and contact details of potential leads, and provide lead scoring to analyze leads quality. Let sales managers track team member performance and ensure KPI progress. This also helps teams manage personal tasks to stay on track, and include communication tools to contact customers directly from the platform.