Trigger campaign is when a marketing message is automatically delivered after a specific event has occurred. Marketing messages are delivered after being activated by a certain date and time, a change in the state of current events, action on behalf of the user, or time elapsed since the last interaction.

Customers’ birthday, anniversary, first purchase, date of import, etc. A lot of important days to remember and take action which it’s getting harder to manage when your customer data increases. Don’t worry, with trigger campaigns, every special day will be stored in the database, and messages and gifts will be sent automatically to your customers in time.