Mobio CDP collects 1st-party data, including basic profile data, engagement data, and transaction data. These datas comes from various sources: web, mobile, email, marketing campaigns, CRM, surveys, ecommerce systems, and more. The data comes in many formats, structured and unstructured.

The data is ingested in real-time, continually feeding the CDP with current customer data.

This is the process of turning raw data from multiple sources, which might be incomplete, conflicting, unclean, and discordant into a set of unified profiles (or golden records), that you trust and rely on consistently in every service you use.

Unifying data involves merging a company’s many fragmented data sources into one, single central view that uses the best available information for every single User or Account you reference in your systems

The benefit of Data Unification is that it provides a more holistic and accurate view of your many data sources.

MOBIO CDP provides tools to define audience segments based on attributes and behaviors. Segmentation can improve targeting and personalization. Segments are rules-based, or they are built using machine learning and AI.

Using the customer segmentation capabilities of a customer data platform, you can do things like:
-Identify Advocates
- Predict Customer Churn
- Identify potential Upsell and Cross-sell opportunities
- Identify Top-Performing Customers

Once the profile is complete, our CDP can enrich the profile by integrating second and third-party data sources. Enriching profiles using Mobio AI to fill in missing information such as gender, age, interests and place that profile live in. It also helps with building a richer set of seed segments for advertising platforms—enhancing prospecting activities with higher match rates and market reach.